Marketing strategy planning system with branding, lead acquisition, sales messages, lead conversion, advertising, marketing communications and more.



Jon Ward
Jon is a Trump University faculty member and the host of Donald Trump’s Wealth Builder's Action Plan. He is a 25-year veteran of creative marketing in Europe and the United States and was for 10 years co-owner of a successful Phoenix ad agency.


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Marketing is about actionbecause only action generates results. The Marketing Action Program from Trump University will give you the practical plan your enterprise needs today.

A plan that’s tailored to your business.
A plan that’s focused on your customers.
A plan that delivers increased revenues.

One way to get such a plan is to hire a top marketing consultant (starts around $20,000). Or you can use the Marketing Action Program — yours for $149. And you can keep re-using the MAP year after year, at no extra charge.

The Marketing Action Program simplifies, clarifies and organizes your entire marketing effort.

How? By providing a series of enormously powerful templates for you to complete — quickly and easily.

"The Marketing Action Program is the best process I have seen when it comes to getting results fast. If you want much bigger profits and a new level of visibility, MAP is a must!" - Les Hewitt, International bestselling author,
CEO, The Power of Focus Inc.

This unique system was created by reverse-engineering 25 years of successful creative consulting. That’s a quarter of a century of real-world marketing for companies of every size, from start-up sole proprietorships to billion-dollar corporations. All packed into one powerful program.

The Program does three things simultaneously for your business:

  1. It provides the ultimate checklist of marketing ideas — over 300 specific concepts, any one of which could be your turning point
  2. It provides a clear, simple map of your entire marketing program
  3. It provides an unbeatable stimulus to your creative thinking
"Marketing is a tough and complex business. Jon Ward’s MAP makes it all mind-blowingly simple and effective. This program is worth literally hundreds of times the price."
- Toni Young, Owner of a top advertising agency and President of Eve’s Leaves Outdoor Fashion.

The 24-Day Fast-Track To Success

The Marketing Action Program is designed for rapid implementation. You can work through the entire process in 24 action-packed days. Or of course you can take longer (or shorter!) if you wish.

The product comes in two parts. You can purchase them separately or together.

Part 1: Your Branding Strategy
8Day 1
Introduction and Branding Outcomes
8Day 2
Target Audience
8Day 3
Product Profile
8Day 4
Competition
8Day 5
Industry Trends
8Day 6
Brand Assets
8Day 7
Positioning
8Day 8
Brand Category
8Day 9
Brand Profile
8Day 10
Brand Hierarchies
8Day 11
Brand Signatures
8Day 12
Brand Management

“This is a complete, easy to use system that I have used over and over again — because it works so well.  When you follow the step-by-step process you will get your own comprehensive, ready to use action plan.”
- James Burgin, CEO Brandwithin


Part 2: Your Marketing Strategy
8Day 1
Marketing Outcomes
8Day 2 Target Market
8Day 3 Product Strategy
8Day 4 Up-Sell
8Day 5 The Offer
8Day 6 Message Strategy
8Day 7 Lead Acquisition
8Day 8 Database Marketing
8Day 9 Online Strategy
8Day 10 Marketing Alliances
8Day 11 Lead Conversion
8Day 12 Customer Retention

With Part 2, you also receive the all important Marketing Action Calendar, which provides an exact timetable of when you will take the steps you have chosen. Plus the Marketing Action Budget, which enables you to cost your program and establish your ROI.

By the end of the program you will have total control of your marketing situation and you will be in action on a precise plan to hit your revenue targets

“Every entrepreneur MUST have this program. It is awesome! Clear, fast and effective.”
- Vincent Ghilarducci, Restaurateur

The Marketing Action Program will ensure that you…

  • Identify your target customers
  • Uncover what drives their buying decisions
  • Profit from current trends in your industry

As for branding, you will…

  • Create an unassailable brand positioning
  • Develop your all-important “invisible brand”
  • Precisely  map out your “visible brand”

When it’s time to take your product to market, you will…

  • Define an irresistible offer
  • Figure how to generate the maximum number leads
  • Know how to up-sell from one product to the next

Finally, here’s how your marketing effort turns into money. You will…

  • Convert leads into sales
  • Keep customers coming back for more
  • Build profitable marketing alliances

The information packed into the Marketing Action Program has been worth tens of thousands of dollars to real-world business leaders. Now you get all this and more for a mere $149.

It’s All About Action

Just as its name suggests, The Marketing Action Program is about what you DO to get results. The simple, step-by-step process generates your own unique Marketing Action Calendar with precise actions and milestones on precise dates.

It also leads you to a clear and simple Marketing Action Budget, so you know what you are investing — and the anticipated ROI.  

"We’re in business to make money. This is a marketing tool like nothing else we know. It is totally practical, hands-on and real-world. We love the Marketing Action Program."
- Linda and Larry Bell, Real Estate Brokers and Investors

In other words, the MAP tells you precisely:

  • What to do
  • When to do it
  • Why you’re doing it
  • How much it will cost
  • What return to expect

And all of this is customized to your particular business.

The Marketing Action Program is NOT for business-school theorists. It’s for busy entrepreneurs who count every minute and every penny — people who know that only action delivers results.

Having the MAP is like having a $3,000-a-day marketing consultant at your side every day of the working year. And it’s yours for just $149!

Let’s Make This Easy

You know the old saying, “If you fail to plan, you plan to fail.” So why is it that many business owners do fail to plan their marketing? Here’s the reason. Most “marketing plans” are verbose documents that make everyone feel good for a day and then get shelved. Why? Because they don’t connect to the real world.

The Marketing Action Program is the complete opposite.

 It’s all about getting you results without burning up your time. It is NOT a wordy book. It is NOT fancy software. It’s an incredibly simple — yet powerful — set of templates that you fill in with just a few words.

The MAP asks you the questions you need to hear — the questions a great consultant would ask. Your brief, simple answers turn into a series of action steps. Right in front of your eyes.

The templates are provided in Microsoft Word® format, so you have absolute control of the material. You can print them out and fill them in by hand, or type in your responses on the computer. Either way, what results is literally a total map of your marketing process.

Your personal MAP is fast to create — and fast to read. You’ll rip through the process at breakneck speed. Yet you’ll finish up with an incredibly clear and thorough plan of action. A plan for results. A plan for profits.

"My expertise is clinical psychology— not marketing. With the Marketing Action Program, I feel I have my own highly paid consultant telling me what I need to do to expand my business. This program is dynamite."
- Robert Emerick, Psychologist and Lecturer


But Wait — There Really Is More

Your decision to buy the Marketing Action Program makes you one smart marketer — and deserves  special appreciation. So here is what else you get, FREE with the program . These bonuses come to you IF and only if you purchase both parts of the program, Your Branding Strategy and Your Marketing Strategy. All for the tiny investment of $149.  Here’s why. Branding without marketing  is like dressing up for the party of the decade and then staying at home. Marketing without branding is like driving with your eyes shut. You need BOTH parts to enjoy the success you deserve.

FREE BONUS # 1
You Name It! 
Value $79

Here is my breakthrough action-plan for brand and product naming. This process is an absolute winner. I use it every time I have a naming job (the hardest assignment of any marketing consultant,) and it ALWAYS delivers the perfect result. I regularly get agreement from my clients on the FIRST naming presentation. That’s unheard of! Naming is wrapped in so much mystique and anxiety and nonsense, it’s no wonder people fret over it. With You Name It! your troubles are over, and you are on the fast track to a great — and profitable — name.

 

FREE BONUS # 2
Message Generator
   
Value $49

The Message Generator is a unique approach to creating powerful messages about your product. It is structured like a conversation with your customer, and each key message delivers a precise answer to the customer’s likely questions, such as:  Why should I be interested? What will this do for me? Why should I believe you? Why now?  Answering these answers before they are asked allows you to accelerate the sales process by actually building it into your marketing communications. This is a marketing power tool you will use again and again.

 

FREE BONUS # 3
Marketing Action Power List
    
Value $63

Now you have your message, you’d better deliver it! Here is the ultimate checklist of communications tools with dozens and dozens of ideas that you may not know — or have just forgotten to consider, from cinema slides to hot air balloons, from 3-D mailings to digital flipbooks. With these resources at your side, you can be certain to make the maximum impact at the minimum cost

Remember you get all this plus the Marketing Action Program. Yours, risk free, for a mere $149. And I have just added two hours of audio coaching tips.

I look forward to hearing about your success, as you get your business on the MAP!

jon ward marketing action program signature
Jon Ward


“Jon Ward has been a vital part of the Trump University story since the beginning. In my experience, this guy really knows what he is doing. Everything he shares with you in this program comes direct from the frontline. It’s all been tested and proven in the real, tough world of competitive marketing.”

— Donald Trump


The complete
Marketing Action Program
only $149